(WEB HOST INDUSTRY REVIEW) — In an announcement issued at the Parallels Summit this week in Las Vegas, online reputation management system developer RatePoint (www.ratepoint.com) reported that it had re-launched its partner programming, offering a set of new features for resellers of its product.
Though it doesn’t deal exclusively with hosting providers, RatePoint, since its launch in 2007, has been active in targeting the hosting market as the main channel for the distribution of its platform, which provides online retailers or other online businesses with a system for enabling customers to provide feedback, for responding to and resolving negative feedback or complaints and for otherwise managing that customer image. The company says it now has more than 250 partners using its partner program.
The company sees its product as supplemental to something like SSL certification in that it validates, through the participation of a community of users acting as a third party, the legitimacy of a company’s business practices, rather than its identity.
A partner program section on RatePoint’s website includes a detailed description of the three tiers of its reseller program, including detailed commission information.
According to the announcement, the additions to the program include a new recurring revenue program and performance-based incentives for partners who produce higher sales numbers, as well as new support features such as marketing material, sales coaching and technical support.
“We want partnerships that help RatePoint to bring better value to our customers and ultimately enhance their reputation,” says Ratepoint sales VP Tom Serani, in an interview with the WHIR. “We aren’t necessarily looking at a particular company size or to have as many partners as possible, but instead focusing on finding quality partners.”
The revamped partner program is available in reseller, affiliate and “strategic partner program” tiers. The last of those refers to large service providers that have a broad reach into the small business market.
