(WEB HOST INDUSTRY REVIEW) — Software developer Ratepoint (www.ratepoint.com) has announced that its customer feedback and online reputation management suite, RatePoint Enterprise, has been named “Video, Search and Social Media Sector Product of the Year” by the Massachusetts Network Communications Council (www.massnetcomms.org).
“It’s basically the coolest category,” Ratepoint chief executive officer and co-founder Neal Creighton said after winning the award last week. “Winning the MassNetComms product of the year award for RatePoint Enterprise is continued validation that online reputation management is critical to doing business.”
Based in Waltham, MassNetComms is the region’s top industry association for growing wireless, video and network infrastructure companies. Its goal is to foster entrepreneurship and growth in the telecom sector in Massachusetts.
Being nominated alongside EveryZing ezSEO, ScanScout Engagement Engine SE2, and Visible Measures Visiblecampaign, Creighton said a number of improvements in RatePoint helped it break away from the pack.
“We’ve been innovating, I think we’ve come up with a very novel idea of how to bring consumers and businesses together… so from there, we’ve added a bunch of other features that help businesses stay close to customers. One of the prime ones was email marketing.”
RatePoint’s email marketing tools let businesses reach out to customers through custom email campaigns. Creighton also said RatePoint’s “product reviews,” which let shoppers post product reviews on a retailer’s website — unveiled only a few weeks ago — shows the type of innovation that helped his company win this award.
RatePoint Enterprise includes the online reputation management and customer feedback features included in RatePoint’s small and medium-sized businesses solution, but offers expanded features to support companies that need scalable dispute resolution, advanced user management and additional reporting features.
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