Rackspace Targets Ad Agencies, Web Design Firms with New Cloud Tools


Web hosting and cloud hosting provider Rackspace announced on Tuesday it is targeting advertising agencies and web design firms with new, enhanced features for its Cloud Sites service that are designed to help companies seamlessly host reliable and scalable websites and blogs.

Targeting customers via niche web hosting can be an effective way for a hosting company to gain a competitive advantage. This can be seen in Liam Eagle’s recent feature, where he profiled Marc Mandt’s LeagueUSA, a niche web hosting and software business focused on serving sports league websites.

These features include a wider range of programming languages, support for PHP 5.3 and .NET, and faster hardware and reliability for the service.

Advertising agencies and web design shops such as GSD&M, Sitewaves.net, Future Buro and Southern Web Group have been using Cloud Sites to create scalable, stable websites.

Cloud Sites is a fully managed platform as a service solution that is ideal for companies that are preparing for high traffic campaigns or launches, as it easily scales to handle large amounts of traffic and helps maximize uptime for businesses.

Offered with support for both Linux and Microsoft Windows hosting, the Cloud Sites package includes 50GB of storage, 500GB of monthly bandwidth, 10,000 monthly compute cycles, load balancer, redundant infrastructure and 24-hour live chat, phone or ticket support all backed by its “Fanatical Support” team.

The new updates make Cloud Sites easier to use and works with more programming languages. Additionally, Rackspace recently migrated to a new data center for newer and faster hardware to improve reliability and scalability during high traffic events.

A recent Rackspace report found IT teams from mid-sized UK and US businesses spent more than half of their time on server management and troubleshooting on an average month, making a convincing case for deploying cloud hosting.

Rackspace recently saw a 7.1 percent increase in revenue from Q3 to Q4 2011 to reach $283 million, which analysts attributed to the increasing number of businesses moving to the cloud.

“The best thing about Cloud Sites is that it gives customers peace of mind,” said Josh Odom, Cloud Sites product line leader. “Companies using Cloud Sites get the benefits of a scalable cloud platform without spending time coding custom APIs or data schemas. In addition to providing an easy and reliable solution, Rackspace serves as an extension of our customer’s IT team, as we’re here 24/7 to manage the platform.”

Rackspace will be promoting Cloud Sites and its new features this week at the ad:tech conference in San Francisco.

Talk Back: Are you currently offering specific features or services catered to niche web hosting? Do you think that if you provided niche web hosting it would attracted new business? Let us know in the comments.

Add Your Comments

  • (will not be published)


  1. Unfortunately the comoditization of the web hosting market is forcing the companies to find new ways to ensure high margins. Finding niche markets is one way to reach that goal.