November 24, 2008 — (WEB HOST INDUSTRY REVIEW) — To better track the origins of web traffic, online user behaviour and availability analysis provider WiredMinds (www.wiredminds.de) has integrated Quova’s (www.quova.com) GeoPoint IP geolocation data into its web analytics software providing numerous details about visitors and helping website owners better understand the effectiveness of their online efforts.
Internet geolocation data services provider Quova announced Monday that its IP geolocation data’s integration enables WiredMinds to locate its clients’ web visitors down to a city/town area, allowing them to initiate behavioural targeting to serve localised content and advertising to the user. Quova said this will help WiredMinds clients make key marketing decisions through a daily visitor snapshot. Quova’s IP geolocation data also helps detect online transaction fraud.
WiredMind’s web analytic software tracks the behaviour of visitors to a website from their first click on a banner advertisement to the check-out process, serving a vast cross-section of customers from online dating community KnowOne (www.knowone.de) to industrial lighting provider OSRAM GmbH (www.osram.com) from its offices in Stuttgart, London and San Francisco. It is used by more than 4,000 financial customers in Germany.
WiredMinds chief executive officer Sascha Buhr said in a statement, “Without the IP geolocation technology, our company simply couldn’t function. It has become an indispensable part of the running of our business. We track several million clicks a day and any misleading data would spell disaster. We test the authenticity and accuracy of Quova’s data on a daily basis and it has yet to let us down.”
According to the company, billions of web users use Quova’s data every day via the world’s top three search engines to receive regional content and advertising. Quova delivers demographic and network characteristic data with 99.9 percent accuracy at the country level according to independent research by Pricewaterhouse Coopers.
