(WEB HOST INDUSTRY REVIEW) — Global brand Pure Fishing (www.purefishing.com) has signed a multi-year contract with managed services provider Peak 10 (www.peak10.com) to use its scalable, integrated, full-stack management and infrastructure services.
Pure Fishing is a global family of fishing tackle brands, offering a broad range of products to meet the needs of today’s anglers. According to its Monday announcement, the Peak 10 cloud, which spans multiple, geographically diverse data centers, will be used by Pure Fishing to house its critical systems, and will use Peak 10 services to manage its complex Enterprise Resource Planning and back-office application infrastructure.
“As we planned the move of our corporate headquarters from Spirit Lake, Iowa, to Columbia, S.C., we needed a partner to assist with an SAP upgrade and data migration plan, execute a technology refresh, and work with us to refine our business continuity and disaster recovery plans,” Pure Fishing IT vice president Larry Pritchard said in a statement. “Peak 10 listened to our needs and brought to bear a team that offered a range of services, processes and people that complemented our in-house capabilities and gave us confidence for meeting our aggressive re-hosting initiative.”
Peak 10 offers a wide range of technology services including virtualization, managed hosting, and enterprise cloud-based services in an economical and reliable platform. In September 2009, it announced it had deployed VMware’s vSphere 4 platform to form the basis for its virtualization services infrastructure, further enabling customers to implement internal cloud computing environments that have access to external cloud resources.
“Peak 10 always strives to provide technology solutions to business challenges,” Peak 10 Charlotte vice president and general manager Pat O’Brien said in a statement. “For Pure Fishing, a combination of physical device management and utilization of our private cloud services was the right solution.”
Pritchard added that the interoperability of on-premise infrastructure and cloud environments was a major advantage in choosing Peak 10. “One of the key differentiators for us was how Peak 10 could integrate our traditional physical server-based SAP environment with their private cloud offering,” he said. “Being able to integrate from a virtualization, storage, network and security standpoint without having to differentiate between our physical servers and the computer resources we have contracted from Peak 10, took a lot of the complexity out of the solution. Even with aggressive timelines, multiple simultaneous migration threads, and the usual surprises thrown in along the way, Peak 10 was able to get our systems into production on time and on budget.”
