PeakColo announced on Tuesday that it is an approved cloud service provider in the new VMware Cloud Credits Purchasing Program. The program offers VMware solution providers an easy way to onramp to PeakColo’s infrastructure as a service and have direct access to cloud services in the US and UK.
Launched on Tuesday, the VMware Cloud Credits Purchasing Program allows customers to purchase cloud credits from VMware Solution Provider Partners and redeem over time, applying credits as needed to cloud services like IaaS, network and security software add-ons and IaaS monitoring and support. VMware says the credits system is a “very effective mechanism to control cloud spend” for customers.
VMware is not the only provider to offer credits for customers to exchange for cloud services. Mega’s reseller partners also offer credits which can be redeemed for cloud storage on Mega’s website.
Since credits are prepaid, and can only be used with approved vCloud Service Providers, the system works in favor of VMware and its partners since it locks buyers in to some extent, although the system is flexible enough in that the credits can be used towards many different cloud services.
PeakColo says that it is participating in the new program since it is a 100 percent channel-centric cloud provider, and VMware claims the program enables its solution provider partners work with its service provider partners to offer a full range of cloud solutions.
“The VMware Cloud Credits Purchasing Program brings the Solution Provider and Service Provider communities together, to create a unique value proposition for both,” Geoff Waters, senior director, VMware Cloud Service Provider Program said in a statement. “We are pleased to have PeakColo participating in the VMware Cloud Credits Purchasing Program, and we look forward to their continued success.”
VMware Cloud Credits are managed inside MyVMware so customers have access to a single pane of glass to view perpetual licenses along with cloud spend, VMware says. Credits can be used one year from purchase.
“PeakColo’s VMware vCloud-Powered platform enables our channel partners to white label the cloud as their own, offering their clients on-demand services and a secure way to leverage the efficiencies and benefits of cloud computing,“ Luke Norris, CEO and founder of PeakColo said in a statement. “The new VMware Cloud Credits Purchasing Program helps us work with solution providers to deliver robust cloud computing services.”
Talk back: What do you think of the new VMware Cloud Credits Purchasing Program? Do you think cloud credits actually help customers manage hybrid and public cloud spend as VMware claims? Let us know in a comment.