The PBworks dashboard allows users to track the progress of their projects and see the contributions of team members and outside partners.
(WEB HOST INDUSTRY REVIEW) — Hosted collaboration solutions provider PBworks (www.pbworks.com) has launched PBworks Agency Edition, a hosted suite of tools designed to improve collaboration between creative professionals at advertising, PR, marketing, and design agencies.
According to PBworks’ Tuesday announcement, agencies using Agency Edition have a private, full-featured social environment where staff, contractors, and external clients can efficiently work together to produce more complex, creative, innovative, and effective content.
PBworks marketing vice president Chris Yeh said that these agencies are very collaborative by nature, with advertising campaigns often involving numerous people both inside and outside the agency including designers, directors, copywriters, marketing professionals, technologists, and more.
He said that traditionally (in the era depicted by AMC drama “Mad Men”) these businesses would rely on a “traffic department” that would be responsible for “nagging these people” until the job is done. By facilitating easy and transparent communication, PBworks Agency Edition essentially eliminates the role of the traffic department, and at least some of the nagging.
According to the company, PBworks Agency Edition helps extend a company’s core team collaboration strength by adapting and enhancing to the way agencies work with their clients.
Agencies can use PBworks Agency Edition to create a social environment for internal teams and external clients to collaborate more creatively, manage complex client projects by coordinating activities and providing greater transparency to clients and management, and connect a team dispursed across cities and continents with shared online workspaces, integrated chat, and Web-based conference calling.
It also helps standardize processes and workflows, maintain a searchable knowledgebase of past work and best practices, as well as control access and privacy settings on per page/file/video basis and change them as needed during the course of the project.
“Agencies are among our most vocal customers and they have provided us with incredibly helpful product feedback,” PBworks chief executive officer Jim Groff said in a statement. “Agency Edition gives them the ideal tool for managing the creative process and producing even more creative and innovative results for their clients.”
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