PayPal announced on Thursday a new product, called PayPal Here SDK, for merchants to sell offline, and give brick-and-mortar retailers the ability to sell on mobile devices.
PayPal is partnering with GoDaddy and Ecwid initially to roll out the product to merchants.
The PayPal Here SDK and partnerships come as digital payments are expected to reach $4.7 trillion by 2019.
According to Ecwid, qualified merchants can complete transactions in any physical location using the Ecwid mobile app with PayPal Here – which includes a credit card reader compatible with an iPhone or iPad. The Ecwid mobile app is integrated with a retailer’s Ecwid online store so sales are synchronized with the merchant’s existing inventory and sales.
“With Ecwid, retailers enable their customers to buy products from any device, wherever and whenever they wish to shop online,” Jim O’Hara, president of Ecwid said. “And now with our integration with the PayPal Here SDK, consumers can shop and pay with PayPal from any physical location as well.”
For GoDaddy customers, GoDaddy’s Get Paid app tracks proposals and estimates, invoices and receipts and billable time and expenses. With the integration of PayPal Here, GoDaddy customers can use their smartphone or tablet to swipe a customer’s credit card with the card reader or take a photo of the credit card for payment processing.
PayPal Here SDK supports integrations with third-party credit card readers like those from MagTek as well, according to a report by TechCrunch.
The benefit to PayPal Here over Square, for example, at least to hosting providers, is most already have existing relationships with PayPal and their customers are accustomed to working with PayPal for payments. PayPal Here SDK will give merchants more ways to accept payments, which could ultimately mean more sales.