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Parallels Helps Service Providers Tap SMB Cloud Opportunity with New Offerings, Partnerships

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This week at Parallels Summit 2014, Parallels announced several new offerings around cloud computing for small businesses, a market that is expected to reach more than $125 billion by 2016, according to its recent SMB Cloud Insights research.

Parallels CEO Birger Steen said in a keynote on Tuesday at Parallels Summit that 31 percent of new web servers in the last 12 months are from new entrants, and there has been a 146 percent increase Microsoft Office 365 adoption this year – which signals huge growth, and a potential opportunity for cloud providers partnered with Parallels.

“We have failed to help SMBs get the help they need from their trusted advisors,” Steen said.

Elaborating on this point, Steen used the example of a hypothetical small business customer that owns a florist business in New Orleans called Carol’s Garden.

“Carol is a new generation of buyers,” Steen said, “who uses her personal network and online research as a prime resource for new services.”

“Before we get to talk to her she’s already made up her mind,” Steen said.

Parallels has talked about the importance of service providers being the trusted advisor for their SMB clients in the past, and with cloud services being so easy to provision, it is even more critical. According to Steen, 49 percent of business buy services from the source, which could impact service provider business.

SMBs on average used 5 cloud services in 2013 and are expected to use more than 9 services by 2016. Typically, SMBs get their services from many different providers, but in order for service providers to capture these opportunities they need to have “the right underlying platform” – which Parallels believes is Parallels Automation.

Parallels Automation with APS 2 delivers SaaS and IaaS, providing a single platform that manages and provisions IaaS based on the leading cloud management platforms and leading virtualization and storage solutions.

Parallels Plesk 12 improved its security with Atomicorp ModSecurity rules which offer server-to-site security rules.

The new Parallels WordPress toolkit helps web hosts mass manage and secure multiple WordPress installs.

The Windows Azure Pack APS Pack through the APS for Parallels Automation helps service providers offer Windows Azure services based on their own infrastructure.

Parallels also launched Cloud University, a web-based and intructor-led training program for service providers, which offers education on Parallels products with certification.

Also this week, Parallels announced a new partnership with Flexiant through which it will resell Flexiant Cloud Orchestrator. 

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