Cloud Increases Innovation

Oxford Economics Research Shows Business’ Expectations Increase as a Result of Cloud Adoption

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Oxford Economics and Windstream published a study of cloud technology, adoption and value. Their work shows that cloud adoption is having quite a strategic impact on US companies.

“Cloud services are an important part of Windstream’s product portfolio, and, as such, we felt it was imperative that we understand our audience and what motivates them to move to the cloud,” said Matt Preschern, senior vice president and enterprise chief marketing officer at Windstream. “We teamed with Oxford Economics, a leader in global forecasting and quantitative analysis for business, to make sure the integrity and credibility of the data was of the highest caliber and we’ll use the findings to help advise our customers on their best cloud path.”

The study was based on a survey to 350 senior technology and business executives. Other studies have shown similar results. Healthcare providers are adopting cloud despite security concerns and have reported an increase in innovation and ease of business processes. The majority of European companies surveyed say they are adopting cloud even in the wake of Heartbleed and PRISM problems. Both US and European companies have similar reservations about cloud adoption, yet they still use cloud services.

The research produced four themes surrounding cloud adoption. Cloud is driving business strategy. Over half the respondents said cloud will help them expand into new geographic markets and would be critical to their business’ innovation strategy. Business value is being produced by cloud according to 66 percent of the companies in the areas of innovation and customer service. Cloud security is the primary concern with migration especially amongst healthcare organizations. Finally companies that were early adopters of cloud computing have higher profit margins and said that it is critical for innovation.

“The survey findings illustrate a compelling snapshot of the cloud environment today,” said Edward Cone, managing editor and senior analyst for thought leadership at Oxford Economics. “The conclusions drawn in this report provide vital information to anyone interested in cloud computing.”

Service providers may be able to increase business by using these results to entice current customers to purchase additional cloud services and explain to potential customers the benefit of cloud to their business.




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About the Author

Cheryl Kemp is the Content Director for the WHIR and HostingCon. At the WHIR she is responsible for writing and developing content, managing social media communities, and photography and videography. At HostingCon she is responsible for recruiting and coordinating advisory boards, as well as managing the conference program development process and speaker selection. She attended the University of Cincinnati and holds a degree in Psychology. You can find her on twitter and google+.

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