(WEB HOST INDUSTRY REVIEW) — The number of videos seen online in the US surpassed 30 billion in a month for first time on record, according to a new report from online research provider comScore (www.comscore.com).
In November 2008, more than 170 million U.S. Internet users watched nearly 31 billion videos in total during the month, according to research released Tuesday from the comScore Video Metrix service, which took into account both streaming and progressive video downloads. During that period, Google sites was the most popular video property, delivering 12.2 billion videos, and accounting for 39 percent of all videos viewed online in the US. Videos watched at its online video vehicle YouTube.com accounted for nearly 99 percent of those videos.
Hulu ranked second with 924 million videos viewed, followed by Viacom Digital with 500 million, and Microsoft Sites with 480 million.
More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google Sites attracted 129 million unique viewers during the month, followed by Yahoo! Sites with more than 55 million viewers, and Fox Interactive Media with 50 million viewers. The average Hulu viewer watched just over 21 videos during the month, representing an all-time high for the property.
comScore also examined the online video ad networks, which greatly benefit from the rise in online video. Tremor Media was the top video ad network with a potential reach of 85 million viewers — nearly half of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers, followed by YuMe Video Network with 73 million viewers.
