November 26, 2003 — (WEB HOST INDUSTRY REVIEW) — Real Media UK, a division of marketing and technology solutions provider 24/7 Real Media, Inc. (247realmedia.com), said today that NTL Home (ntlhome.com), a UK-based Internet service provider, has signed an agreement to license Real Media’s Insight XE Web analytics solution for its broadband content service, Broadband Plus. Real Media’s Insight XE helps organizations analyze and measure the behavior of Web site visitors in real time.
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“We are delighted to expand our relationship with NTL Home, which also uses our Open AdStream ad serving technology for its digital tv platform,” said John Piccone, technology commercial director for Real Media Europe. “NTL Home is a powerhouse broadband ISP in the UK and is rapidly becoming recognized as leading the way in delivering premium fast access services. It is both a privilege and an exciting challenge to work with them on the launch of this compelling new product.”
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NTL said it selected Insight XE so that it would be able to record clickstream data and analyze behavioral data on the Broadband Plus Web site.
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“Insight XE was the most impressive of the solutions we benchmarked when selecting an analysis tool,” said Chris Bunyan, head of core Internet service at NTL Home. “Insight XE has the power to satisfy our information needs because it enables us to break down the site in ways that make business sense and to get a clear picture of what works for our users. Broadband Plus is an extremely important launch for NTL Home and we want to make sure we are working with the best partners to ensure the site is an enormous success.”
