A diagram describes Nominum's NavAssist
(WEB HOST INDUSTRY REVIEW) – DNS solutions provider Nominum (www.nominum.com) announced on Tuesday that it has provided Virgin Media (www.virginmedia.com) with NavAssist and Vantio NXR to improve navigation assistance. The terms of the contract were not disclosed.
The company has previously deployed Nominum’s caching DNS server technology, recently upgrading it to the Vantio Intelligent DNS.
According to Nominum, NavAssist is an application that enables easier Web navigation and Vantio NXR is a policy software for its Vantio Intelligent DNS System.
Nominum says Virgin Media wanted a “tightly integrated solution from a single vendor” to imporve the online experience for its clients.
“We take our commitment to our customers very seriously – we want to make the digital world the brilliant place it should be,” John O’Dwyer, online applications manager at Virgin Media said in a statement. “We chose to work with Nominum on our new service because the NavAssist team demonstrated a deep understanding of how people experience the Internet and how to create an integrated service that is helpful and engaging for them.”
Nominum says its NavAssist includes Adaptive Learning capabilities that “intelligently separate browsing activities initiated by Virgin Media’s end users from the machine-generated queries” to reduce malware.
“Virgin Media took full advantage of all of the capabilities of our platform and team to deliver a cutting edge navigation assistance service,” Jon Shalowitz, executive vice president of marketing at Nominum said. “We will continue to work with leading customers to advance this state-of-the-art service and build on the 20 million end users around the world that already benefit from it.”
About Nicole Henderson
Nicole Henderson writes full-time for the Web Host Industry Review where she covers daily news and features online, as well as in print. She has a bachelor of journalism from Ryerson University in Toronto, and has been writing for the WHIR since September 2010. You can find her on Twitter @NicoleHenderson.
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