By Justin Lee, theWHIR.com
June 12, 2008 — (WEB HOST INDUSTRY REVIEW) –Marketing services firm NextGen Marketing Group (nextgenmktg.com), and on-demand services delivery provider Jamcracker (jamcracker.com) announced on Wednesday they have signed a strategic partnership to provide national service providers with quick go-to-market solutions for on-demand application services.
This partnership is particularly unique because of its considerable focus on the marketing aspect of SaaS. Telecom, cable, Internet carriers and value-added resellers will be able to rapidly deliver customized software as a service applications that enhance their current range of broadband services.
NextGen Marketing will offer national service providers customized packages including Jamcracker WebStores, a complete SaaS delivery solution enabling users to add on-demand applications to their existing broadband connectivity solutions, or other software, hardware and services portfolios.
Jamcracker says its WebStores provide a full SaaS delivery infrastructure, including billing and settlement, as well as customer administration and support for SaaS products from such trusted brands as Microsoft, IBM, WebEx and McAfee.
Comprised of experienced communications industry executives, NextGen Marketing Group provides national marketing services and technology, as well as digital and Internet media and consumer brands.
The firm will collaborate with service providers and VAR clients to develop go-to-market plans and market execution programs for effectively offering these new services.
Providers will be able to access valuable marketing and industry expertise from NextGen Marketing Group backed by Jamcracker WebStores’ turn-key service delivery capabilities.
“This new partnership provides a tremendous platform for our clients at NextGen Marketing Group to expedite the deployment of new broadband value-added services, expand revenues and margins, differentiate their connectivity solutions, and create maximum stickiness to insulate themselves against customer churn,” says Greg Crosby, founder and CEO of NextGen Marketing Group.
In April Jamcracker began offering its Jamcracker Integration Toolkit, which enables SaaS vendors of all sizes to make their applications available within the Jamcracker services delivery network.
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