AppUp currently provides free and paid apps for entertainment, social networking, gaming and productivity - all optimized for a netbook’s mobility and screen size.
(WEB HOST INDUSTRY REVIEW) — Chip maker Intel (www.intel.com) has launched an online store designed to provide Adobe AIR applications to users of netbook and all sorts of other Internet-connected consumer devices.
According to Intel’s Tuesday announcement at the Intel Developer Forum in San Francisco, “AppUp” is the first third-party platform to use Adobe’s application distribution platform beta, code named “Melrose.” The Intel AppUp center currently includes both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook’s mobility and screen size.
Ricky Liversidge, Adobe creative and interactive solutions product marketing vice president, said that AppUp enables mobile devices to take advantage of Web capabilities.
“Many developers crave a middle ground between the openness of Web-centric computing and the tight integration found on restricted or closed devices without permissions to develop or precious time lost testing on hundreds of slightly differing devices,” Liversidge said in a statement. “That’s why we built AppUp. The strategic relationship between Intel and Adobe aims to delight developers by aligning one of the world’s largest non-fragmented developer platforms with one of the world’s largest consistent hardware platforms to bring consumers great experiences via ‘client centric’ software.”
The Intel AppUp center was released as a public beta in January 2010, combining Melrose and AppUp to enable developers to better serve individual consumers across multiple devices. Melrose lets developers incorporate licensing capabilities directly into their applications through a free software development kit. According the company documents, AppUp lets developers distribute and earn as much as 70 percent of the sale price of their applications and games.
The Intel AppU Developer Program (IADP) was launched at last year’s IDF, giving developers and independent software vendors the tools, SDKs and community needed to deliver applications. Intel’s intention, according to the company, is that IADP focus on developers – not just their applications – to help them build and manage relationships with consumers through AppUp center stores.
Adobe AIR enables developers to use HTML, JavaScript, Adobe Flash Platform tools and ActionScript to build Web applications that run as standalone client applications without the constraints of a browser. The Adobe Flash Platform is able to reach more than 98 percent of Internet enabled desktops and a growing number of devices.
During her keynote at IDF, Intel software and services group senior vice president and general manager Renée James outlined how tightly integrated and optimized software and platforms will deliver new levels of performance, along with fresh capabilities and the importance of creating an innovative and seamless experience across PCs, smart phones, tablets, and even emerging Internet-connected consumer devices such as cars.
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