A new study released on Thursday by UK web hosting provider Heart Internet finds more than half of the general public in the UK have no clue what web hosting is.
Heart Internet asked 1,000 people if they had ever heard of the term “web hosting” and 61 percent said no.
For those who work in the web hosting industry and have ever had to describe to others what they do at a non-industry party or family event these results may not be entirely surprising.
Heart Internet believes that though demand in the UK for personal websites is healthy, web hosting remains a niche technical product. Web hosts like 1&1 have launched TV commercials in the UK market, they too have focused on the personal website, specifically in the case of 1&1, its MyWebsite builder.
Though there hasn’t been a similar study conducted in the US recently, it would be interesting to see the results. Go Daddy TV ads, while distributed at a broad scale during the SuperBowl, may also confuse viewers who are distracted by the Go Daddy girls as to what the ads are actually about. Still, partnerships like Go Daddy and OfficeMax are aiming to inform SMBs what web hosting is, and make it easy for them to buy it.
According to Heart Internet’s research, 35-44 year olds are the most common age group to have heard of web hosting as nearly half had heard of web hosting. On the other hand, 18-24 year olds were the least like, with only 30 percent saying they knew what web hosting is.
The study also found that more men than women claimed to be aware of the term web hosting.
Talk back: How do you market your web hosting services to ensure consumers know what your services actually do? Do you notice similar trends? Let us know in a comment.