Google has launched a new website to help publishers comply with European legal requirements around getting users’ consent to collect data through apps or websites.
Launched on Tuesday, CookieChoices.org was produced by Google and offers code that publishers can use to inform users about cookies and obtain consent on websites and apps.
While the tools are not designed to achieve compliance on their own, they allow publishers to quickly implement a splash screen, notification bar, or a one-time pop-up alert for mobile apps.
Google is careful to warn users that implementing the code it provides for either the splash screen or notification bar is not enough to be fully compliant, and the tools should be used as part of a wider compliance package.
Each tool allows publishers to customize a notice or statement directed to their visitors. The language the notice appears in is also customizable.
Offering transparency around what information is collected on a website is not only a legal requirement, but is also a way to create a trusting relationship with customers. There are many other ways to do this, including publishing regular transparency reports that detail government requests for user information.
These new tools and website comes as Google continues to field requests under the new EU “Right to be forgotten” law which requires search engines to remove links from search results.