This comparison by GeoTrust shows its certificates in comparison with competitors. (NOTE: Go Daddy's Domains/SAN (UC) included is 2 - the same as its competitors)
(WEB HOST INDUSTRY REVIEW) — In an effort to defend its place among the leaders in the market for low-cost Secure Sockets Layer certificates, GeoTrust (www.geotrust.com), the digital certificate division of IT security firm Symantec (www.symantec.com), has slashed its SSL prices in half and launched an aggressive new campaign aimed at attracting SSL customers from competitors such as Web host Go Daddy (www.godaddy.com).
According to GeoTrust, its new “Who’s Your Daddy Now?” campaign lets Go Daddy customers can trade in their SSL certificates with Go Daddy for equivalent GeoTrust SSL certificates at no charge.
As well, customers of other competing certificate vendors can take advantage of GeoTrust’s SSL certificates available for half their previous price when their SSL certificates are up for renewal. QuickSSL Premium domain validated protection, for instance, how starts at $149 per certificate.
“We’re alerting Go Daddy customers that they now can take advantage of the reliable protection of globally trusted GeoTrust SSL certificates, with a trade-in process that’s exceptionally easy and unbeatably cost-effective,” GeoTrust senior product marketing manager Jeff Barto said in a statement. “With our new low prices, GeoTrust is making a great thing even better.”
According to the Alexa Netcraft Index for September, GeoTrust secured 20.6 percent of unique domains among the 1 million most visited sites. The VeriSign (www.verisign.com) brand followed with 17.9 percent of all unique domains, and Go Daddy was third, with a 15.6 percent share.
Still, Go Daddy has led in overall SSL certificate growth for 22 of the past 24 months, according to Netcraft reports. After entering the SSL certificate market in March 2004, Go Daddy has steadily grown due to, as the company puts it, “pure organic growth,” meaning that adoption was not forced through mergers or acquisitions.
“Go Daddy entered the SSL space for the same reason we became a domain name registrar and web hosting provider,” stated Go Daddy chief executive officer and founder Bob Parsons. “We saw an opportunity for customers to receive a better product and outstanding service for a much lower price.”
This SSL certificate space has also become a hotly contested area recently, given Symantec’s acquisition of VeriSign’s security operations earlier this year.
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