November 21, 2005 — (WEB HOST INDUSTRY REVIEW) — Business management software developer NetSuite (netsuite.com) announced on Friday it has added a variety of new features bringing advanced e-commerce capabilities to online retailers.
The NetSuite e-commerce engine helps online retailers attract customers, close sales on abandoned carts, measure the success of their marketing campaigns, transact globally, and integrate their e-commerce operations with their accounting, warehouse and service departments.
The company has deployed a single system that manages the entire global e-commerce transaction process, and provides tools to integrate with multiple online channels and optimize search engine rankings.
“The Internet was supposed to make the size and location of a company irrelevant when it came to selling on the Web, but this promise was not realized because of weak first generation technology,” says Zach Nelson, CEO of NetSuite. “NetSuite’s new features bring SMBs to the e-commerce promised land, where the quality of the buying and service experience – not the size of the merchant – defines winners and losers.”
