January 25, 2007 — (WEB HOST INDUSTRY REVIEW) — UK domain name management provider NetNames (netnames.com) announced on Thursday it has signed a contract to protect Unilever’s (unilever.com) global trademark portfolio of domain names, which includes Dove, Surf, Cif, Knorr and Vaseline.
As part of a contract awarded to Baker & McKenzie to manage the foods, home care and personal care manufacturer’s domain name portfolio, NetNames’ Platinum Service has been selected to manage and protect Unilever’s domain name portfolio which includes addresses for crucial Web sites used to support and market its many brands. NetNames Platinum Service partners with organizations to protect their identity online by eliminating the need for managing domain registrations and renewals.
“Large corporations such as Unilever, which control some of the most valuable global brands, clearly understand the importance of protecting those brands online,” says Jonathan Robinson, COO for NetNames. “By taking advantage of the Platinum Service to consolidate its vast domain name portfolio, Unilever will have greater visibility of threats to its online brands and greater flexibility to adapt its online brand protection strategy as its business needs change.”
A NetNames senior account manager has been assigned to manage the domain name portfolio and assist Unilever in the implementation of their comprehensive domain name strategy.
