NameMedia Offers Platform, New CEO
June 13, 2006 — (WEB HOST INDUSTRY REVIEW) — Domain buyer and seller NameMedia (namemedia.com) announced on Tuesday it is offering its new Direct Search platform to provide online advertisers access to its rapidly growing network of search destinations that currently reach more than 25 million consumers monthly.
Previously known as YesDirect, NameMedia is backed by Highland Capital Partners and Summit Partners. Over the last year, it has acquired domain reseller BuyDomains, domain “parking” service GoldKey, and dozens of smaller domain collections to build a portfolio of more than one million domain names.
The company also recently appointed Kelly Conlin as CEO. Conlin was previously CEO of technology media company IDG and targeted media company Primedia (primedia.com). His experience also includes CNN and The New York Times.
“Domain names are the real estate of the Internet,” says Conlin. “They provide opportunities to buy, sell and develop property. With such a large collection of undeveloped real estate, we have a compelling platform for creating a media company that leverages Direct Search while continuing to be the leading buyer and seller of premium domain properties.”
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