January 30, 2007 — (WEB HOST INDUSTRY REVIEW) — Web hosting provider MonsterHosting.ca (monsterhosting.ca) announced on Tuesday it will re-brand its products and services as BlueFur.com, citing trademark concerns over its use of the current name.
The company, which has been operating under the current brand since its inception in 2003, will complete the shift to BlueFur.com within the week. All products and services will remain unchanged and no disruption in service is expected during the transition, says the company. ”Making this decision was not easy, certainly after our success in the past several years under the current name. However, we felt that rather than exhausting hundreds of thousands of dollars in legal fees defending our use of the name and possibly affecting our ability to continue to deliver affordable hosting and world class customer service, it was the best option to settle this matter out of court,” says Lisa Jones, president of MonsterHosting. “We are looking forward to resuming our concentrated marketing and branding efforts now that we have placed this trademark dispute behind us.”
BlueFur was chosen as the new brand so the company could continue to use its signature mascot and blue-based color scheme.
About theWHIR.com
Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, interviews and resources to the hosting community. TheWHIR is an iNET Interactive property. For more information on iNET Interactive, visit http://www.inetinteractive.com
No related posts.
