The report says the approach, also known as “sender pays,” is being used in different variations by a number of companies including IronPort, Vanquish and Goodmail.
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Under Goodmail’s (goodmail.com) model, bulk email senders pay for “postage” that guarantees their email will be delivered to participating Internet service providers, who are also paid for accepting the mail.
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Under the system, high-volume mailers would pay postage of one cent per email, which Goodmail would remit to the ISP after taking its commission.
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The postage “stamps” are encrypted numbers that filters would automatically pick up and allow though. Non-stamped mail would not have the same privileges and have to be subject to the ISP’s filters.
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All senders of bulk mail would be screened and verified, Goodmail said in the report, helping weed out spammers.
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ISPs are interested in the approach, because it would help them control the high costs of handling email, the report said.
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Goodmail, a Silicon Valley-based startup, said its program will be up and running this year.
