(WEB HOST INDUSTRY REVIEW) — Revealing a widening gap between mobile and fixed web performance, a new study shows that mobile websites were almost nine percent slower in April than in March, and that fixed websites loaded three percent faster in the same period.
Along with wireless carriers’ limited download speeds and less powerful mobile processors, poorly optimized content is a major cause of sluggish mobile Internet content, according to April’s “Mobile Web Experience Benchmarks” study from web experience and performance analytics provider Gomez (www.gomez.com) and dotMobi (www.dotmobi.mobi), the company behind the .mobi Internet domain.
“As mobile web usage becomes more commonplace, consumers naturally have high expectations for the mobile web experience that brands provide, however, April’s data proves that delivering quality experiences on the mobile web continues to be a challenge for many businesses,” Gomez performance strategies vice president Matt Poepsel said in a statement.
“What’s more, bridging the performance gap between the mobile and fixed Web should also be a concern for brand managers and their technical teams. They need to be able to speedily pinpoint, diagnose and correct performance issues, whether they occur on the mobile web, the fixed Web, or both.”
Gomez/dotMobi benchmarks compare and rank the mobile web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile websites – readiness, discoverability, speed, success and consistency.
April data for the mobile web Experience Benchmarks is now available online, categorized into airlines, banking, and search statistics.
Gomez has undergone significant improvements in the last few months, starting with doubling the number of “Last Mile” measurement points on its ExperienceFirst network to 80,000 desktop computers between 162 countries in March, allowing customers to test and monitor user experiences from end-user desktops around the globe, making it the largest performance testing network of its kind. In late April, Gomez announced new capabilities for testing, monitoring and benchmarking the performance of mobile websites, mobile applications and SMS services.
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