.Mobi Sunrise Sees Big Demand
June 19, 2006 — (WEB HOST INDUSTRY REVIEW) — Internet statistics provider Ipwalk (ipwalk.com) announced on Friday that the new .mobi top-level domain saw a significant number of registrations in the first 48 hours of its sunrise period.
The sunrise period began June 12 and within the first two days a large and diverse number of big brands had secured their trademarks, including Virgin, Target, eBay and Ferrari. According to the .mobi registry, approximately 5,000 domain names were registered during the first two days of the sunrise period, which will last for 70 days.
There was also a short limited industry sunrise period in May where mobile companies and mobile content providers, as well as film and TV companies, like CNN, Fox and Warner Brothers, registered domain names. According to the registry, roughly 2,000 domain names were registered during this period.
“There is a trend among companies to go directly to the consumer,” said Alexa Raad, Dotmobi’s VP of marketing and business development. “They are opening up the gates, reaching consumers more efficiently. It’s all about channel building. These companies want to build their brands beyond the PC or the newspapers.”
About theWHIR.com
Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, interviews and resources to the hosting community. TheWHIR is an iNET Interactive property. For more information on iNET Interactive, visit http://www.inetinteractive.com
No related posts.
