Mirror Image Delivers adInterax Content

• By theWHIR.com , August 12, 2004

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August 12, 2004 -- (WEB HOST INDUSTRY REVIEW) -- Mirror Image Internet (mirror-image.com), an adaptive network for online content, application and transaction delivery, announced on Tuesday that adInterax, a provider of rich media authoring and measurement software, has selected Mirror Image's Content Access Point network and Global Content Caching solution.

AdInterax selected the solutions in order to provide virtually unlimited on-demand capacity and eliminate unpredictable overage costs. With Mirror Image's network, adInterax will be able to deliver its customers' advertisements in any rich media format, including floating ads, expandable banners, streaming videos, page take-overs, surveys/data capture ads and client-customized formats.

"As an ASP, we wholly understand the vast cost and flexibility benefits associated with outsourcing," says Ferdinando Bruno, chief financial officer and senior vice president of business development for adInterax. "Since selecting Mirror Image's content delivery solutions we've eliminated spiky overage costs, allowing us to focus on serving the online rich media advertising needs of advertisers and publishers at the lowest possible cost."

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