Mirror Image, On2 Partner for Video

By theWHIR.com , April 08, 2005
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April 8, 2005 -- (WEB HOST INDUSTRY REVIEW) -- Content delivery network operator Mirror Image Internet (mirror-image.com) announced on Thursday that it had partnered with On2 Technologies (on2.com), a developer of video compression technology. The two companies will work together to deliver the On2 Video Java player to advertising customers using Mirror Image?s content delivery network. The companies say the joint solution, which also includes Mirror Image?s tracking services, will enable online advertisers to incorporate television-quality video into their Web sites.

"Java has been a compelling playerless platform for delivering marketing messages using video on the Internet, but the core weakness of existing Java players has been poor video quality and low frame rates," says Douglas A. McIntyre, chairman, president and chief executive officer of On2. "The On2 Video Java player uses a codec that has an industry-wide reputation for its unusually excellent results at low data rates. The partnership with Mirror Image allows global delivery and tracking that is second to none."

On2 Video codecs are licensed to companies including AOL, Viewpoint, Sony, XM Satellite Radio, Macromedia, the BBC and NTT East. The companies say the partnership enables them to sell the Java video product under a cost-per-thousand pricing model. The product is available immediately.

"The new Java video product will be a tremendous step forward for online advertisers," says Bob Hammond, chief technology officer for Mirror Image. ?These companies can now add high-quality video to their content and still deliver it efficiently through a highly reliable distributed global network."