(WEB HOST INDUSTRY REVIEW) — Software, services and solutions provider Microsoft (www.microsoft.com) and telecommunication service provider LG Uplus (www.lguplus.com) have formed a broad strategic alliance for bringing to market a range of cloud services that will leverage Microsoft’s software platforms and cloud offerings “to enable a connected digital lifestyle and work style,” for LG U+ customers, according to Microsoft’s announcement.
“We are very excited to be working with LG U+ to bring the convenience and flexibility of cloud services to its end users,” Microsoft chief executive officer Steve Ballmer said in a statement. “We envision a partnership that will help South Korean businesses improve productivity and boost their competitiveness while delivering integrated services across the PC, TV and mobile phone to consumers. The cloud represents a remarkable opportunity for Microsoft and our partners such as LG U+ where together we can connect users to their favorite people, places and things in more seamless ways than ever before.”
Under the terms of a memorandum of understanding revealed this week, the alliance will help LG U+ offer a range of next-generation services that are simple to install and use and require lower maintenance. By leveraging Microsoft Online Services, LG U+ will be able to deliver enterprise-class solutions and rich user experiences to small and midsize enterprises and consumers through its Smart Workplace offering. Additional services contemplated under the alliance include collaboration on cloud services across three areas, software as a service, platform as a service and infrastructure as a service.
In a recent article, “The Role of Culture on Technology Adoption”, published in the Journal of World Business, the authors explained how an amalgam of cultural factors, education levels, wealth and critical local resources shape a nation’s propensity to adopt emerging technologies. In comparing Brazil and South Korea, the latter’s emphasis on personal relationships and networks was a major factor in its adoption of technologies — making it one of the most accepting places on the globe for new tech.
Microsoft and LG U+ intend to form joint technical feasibility teams to explore the technical and business viability of converged homes and social mobility, which will ultimately provide a fully converged experience across the PC, mobile phone and TV, bringing end users a connected digital lifestyle. Contrary to many consumer cloud services that are geared toward early adopters with a high degree of technical knowledge, this offering will be developed to essentially bring cloud services into mainstream use.
“We hope that our strategic alliance with Microsoft will result in our customers being able to access information and services with any device,” LG U+ vice chairman Sang Chul Lee said in a statement. “LG U+ continuously enhances its offerings to ensure that our customers have the best digital services. We believe the combination of Microsoft’s innovative technologies and LG U+’s resources will accelerate the adoption of cloud services, bringing consumers more convenient services and fresh user experiences.”
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