Microsoft Azure’s Brazil South Region Now Generally Available

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After weeks in public preview, the Brazil South region of public cloud platform Microsoft Azure, located in Sao Paulo state, is now generally available.

The new region provides local customers added network redundancy, lower latency and increased durability, according to a Thursday blog post from Takeshi Numoto, Microsoft’s corporate vice president of cloud and enterprise marketing.

Some initial customers using the Brazil South region include credit rating company Boa Vista Servicos, business management software provider Totvs, computing systems provider SiplanControl-M and ecommerce platform Shop Delivery.

Brazil’s cloud computing market was worth $328.8 million in 2013 and this market is expected to grow to $1.11 billion annually by 2017, according to estimates from Frost & Sullivan.

Brazil recently passed legislation around internet services designed to enforce net neutrality in the country, protect Brazilians’ freedom of expression, and give Brazilian citizens a reasonable expectation of privacy. This legislation originally had a requirement that Brazilians’ data must be hosted within Brazil, however, tech companies successfully lobbied to remove this requirement.

And while this has allowed foreign companies to provide services to the Brazil market without them having to invest in infrastructure located in Brazil, there are still advantages to having a physical local presence and offering services made to suit the local markets.

This year, Microsoft has also been lowering its prices in a bid to compete in the public cloud space with Amazon Web Services, Google, and others. It dropped the price of Azure compute by up to 35 percent and storage by up to 65 percent. It also added a new “Basic” tier of general purpose instances that cost 27 percent less than “Standard” instances, but do not include load balancing or auto-scaling.

Microsoft has been continuing to report high demand for a global enterprise public cloud offerings in Brazil, and other regions worldwide. Overall, Azure serves around 90 markets, and sees more than 1,000 new customers join daily.

Earlier this year, Microsoft opened Azure regions in Japan East (Saitama Prefecture) and Japan West (Osaka Prefecture).

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