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Microsoft Acquires Mobile Push Analytics Startup Capptain

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Microsoft announced on Wednesday that it has acquired mobile push analytics provider Capptain, bringing real-time user and push analytics to Microsoft Azure. The terms of the deal were not disclosed.

According to a blog post by Microsoft, the acquisition of Capptain is a continuation of its investments in cloud services that power mobile app development. With Capptain’s solution, organizations will be able to analyze customer and employee behvaior in real-time and respond by pushing targeted messages.

Under the direction of Microsoft CEO Satya Nadella, Microsoft has focused on offering more solutions around mobility as part of its multi-device strategy. In a presentation at the Code Conference this week, Nadella acknowledged that mobile is an area where Microsoft will continue to grow in the “post, post-PC” era.

Headquartered in Paris, Capptain helps companies improve their ROI on mobile and web apps and improve user retention and usage. According to its website, the Capptain solution is a response marketing tool that anlyzes user behavior, segments users based on how they interact with the app, and responds by pushing targeted messages, announcements, information or offers.

“We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement. In the interim, Capptain’s existing solutions will remain available to both new and current customers,” Microsoft’s Omar Khan said in a blog post.

Microsoft has been adding new capabilities to Azure through acquisitions as it focuses on providing a seamless experience across devices. Recently, it added extended capabilities around big data and big compute with the acquisition of New Zealand-based cloud startup GreenButton.

It is worth noting that Runa Capital managing partner Dmitry Chikhachev was board director at Capptain. Runa Capital announced this week that it participated in a Series B funding round at ecommerce platform Ecwid.

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