Ninety-percent of organizations plan to increase mobile app development in 2016, according to a new mobile maturity study by Red Hat.
Released on Wednesday, the report also found that 52 percent of organizations claim to have a fully implemented mobile app strategy. Of these organizations, 96 percent use key performance indicators (KPIs) to measure app success.
Red Hat Mobile commissioned Vanson Bourne to survey IT decision makers from 200 private sector organizations in the US and Western Europe. The survey was conducted online in October 2015.
“Our mobile maturity research shows that 90 percent of respondents plan to increase investment for mobile app development in 2016. In addition to identifying respondents’ commitment to mobile investment, we also surveyed how these organizations measure the success of their mobile app development, who is primarily responsible for tracking this, and what changes might be afoot,” Cathal McGloin, vice president, Mobile Platforms, Red Hat said in a statement. “There are some positive signals of greater mobile maturity, demonstrated by the number of respondents who are not only using KPIs to track the success of their mobile investments, but reporting positive ROI as well. It is also revealing to see that this responsibility for KPIs is expected to shift towards lines of business, confirming to us the trend that we see in the market as the business comes together with IT, playing a bigger role in mobile decision-making.”
Nearly three-quarters (74 percent) of respondents whose organizations use KPIs to measure the success of mobile applications have achieved positive ROI.
In the US, respondents were more likely to report positive ROI (79 percent) than those in Western Europe (68 percent). Seven percent of organizations do not know the level of ROI their organizations are achieving while four percent of respondents reported a negative ROI.
Organizations in manufacturing, telecoms, and construction who measured mobile app success with defined KPIs had the most positive ROI, according to the report. Sixty-six percent of organizations in IT reported a positive ROI.
In terms of who in an organization should be tracking the success of mobile app development, 72 percent of respondents from organizations currently tracking KPIs believe senior IT heads and their managers are responsible for this, while 17 percent believe line of business heads should be in charge. Eleven-percent of respondents claim it is the responsibility is the organization’s chief or head of mobility.