BRISTOL, UNITED KINGDOM - AUGUST 11:  In this photo illustration a man uses a credit card to buy something online on August 11, 2014 in Bristol, United Kingdom. This week marks the 20th anniversary of the first online sale. Since that sale - a copy of an album by the artist Sting - online retailing has grown to such an extent that it is now claimed that 95 percent of the UK population has shopped online and close to one in four deciding to shop online each week.  (Photo Illustration by Matt Cardy/Getty Images)

Magento, WooCommerce Lead Ecommerce Platform Market Share: Report

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Magento and WooCommerce are the most popular ecommerce platforms among the Alexa top 1 million websites, according to recent research by aheadWorks, a Magento solution provider.

Magento accounts for 29.1 percent of the total market share, according to the research conducted this month. WooCommerce is slightly behind at 26.5 percent. A slew of other platforms (including Zen Cart, Miva Merchant, BigCommerce and Ecwid make up the other category, which accounts for 15.2 percent of total market share.

Shopify, the Canadian ecommerce platform that Google’s parent company Alphabet is rumored to be considering for an acquisition, accounts for 10.9 percent. aheadWorks said that Shopify has shown a significant jump “with the 17.4 percent relative market share growth index” achieved since the last study in October 2015.

Read more: Canadian Ecommerce Company Shopify Files For IPO

Shopify is behind Ecwid, which despite having a much lower market share (0.1 percent) has a relative growth rate of 27.8 percent. The study notes that since Ecwid’s shopping cart is distributed as a plugin for popular CMS, including WordPress, “it seems that WordPress becomes a real mover for different e-platforms such as WooCommerce, WP E-Commerce, and Ecwid now.”

Ecommerce Platforms Popularity, March 2016

The first four ecommerce platforms account for a whopping 75.9 percent of the market.

Read more: New Relic and Magento Partner to Deliver Analytics to Retailers

Magento recently released Magento Enterprise Edition 2.0 and Magento Community Edition 2.0 in November, and as such this version of the platform has been included for the first time in aheadWorks analysis.

Most of the Magento 2 webstores (19 out of 20) are in English, with the remaining store in Vietnamese. The stores sell a variety of goods, but the clothing and accessories segment is the most popular, according to the study.


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  1. Ahem, funny, the third entry on the list is called 'other'. You can put in X-Cart, which I think may actually have more users than all the others. I've never even heard of many of these players and I'm selling online for 20+ years. (yes, really 20+ years of dot-com'ing.)