(WEB HOST INDUSTRY REVIEW) — Content delivery network provider Limelight Networks (www.limelightnetworks.com) announced on Thursday it has acquired content delivery and monetization solutions provider Kiptronic (www.kiptronic.com) for an undisclosed amount in a combination of stock and cash.
The terms of the transaction were not disclosed.
Kiptronic provides device-optimized, ad-supported video and audio content directly to the consumer via mobile phones, iPhone, smartphones, disconnected portable media players, PC applications, Internet connected TVs, and game platforms.
Its technology is integrated into many content delivery networks including Akamai, Limelight Networks, Mirror-Image Internet, CD Networks and Level 3.
“Today, the distribution and monetization of content on these devices is complex and difficult to implement in a scalable fashion. The combination of Limelight Networks’ distributed computing and delivery platform with Kiptronic’s device-targeting and dynamic ad insertion technologies will allow us to provide the world’s largest media and entertainment companies a streamlined and scalable solution to this problem,” says Jeff Lunsford, chairman and CEO of Limelight Networks. “We look forward to working with the talented Kiptronic team to bring to market additional innovative solutions for mobile and connected devices that will benefit our customers and our ecosystem partners.”
Kiptronic’s services let content publishers deliver content and dynamic advertisements designed for mobile or connected devices without making changes to their existing publishing, hosting, trafficking, or reporting platforms.
The web-based tools help advertisers dynamically detect and serve dynamic video ads to connected devices with the same level of functionality as when they are served to web browsers.
Kiptronic works with publishers such as NPR, FOX, The Guardian, Conde Nast, The Economist, and Minnesota Public Radio, and was recently selected to provide dynamic mobile video ad solutions for NBC.com.
As part of Limelight Networks, the Kiptronic team will continue to remain focused on building mobility and monetization solutions.
