October 1, 2007 — (WEB HOST INDUSTRY REVIEW) — Telecommunications provider Level 3 Communications’ (level3.com) Business Markets Group announced last week it has added several new components to its business partner program, a support program that enables select telecommunications agents and value added resellers to sell Level 3′s fiber-based IP, data and voice communications services. Level 3 has implemented joint go-to-market planning, in-depth training and competitive incentive programs and additional Web-based planning tools.
The new additions to Level 3′s business partner program are designed to help the adjustments that business partners need to increase their market share and sell complex services such as Ethernet and IP-based virtual private network services. These scalable services are increasingly important to enterprises seeking to cost effectively address increased bandwidth demands with flexible and familiar Ethernet and IP technologies.
Level 3 has implemented go-to-market planning, a collaborative effort between Level 3 and participants in this program to provide a basis for focused, practical sales activities that enable participants in the program to target the right customers with the right services. The company has also launched a series of training and incentive programs that help business partners to better understand enterprise needs and address those needs with more solutions that incorporate high-demand services. Finally, Level 3 has developed a Web-based tool that enables business partners to quickly evaluate the target customer’s proximity to the Level 3 network and qualify customers for fiber-based service solutions.
“Our business partners are an important part of Level 3′s business markets strategy, and we are committed to providing a comprehensive program that enables our agents and VARs to be successful in selling Level 3 services,” says Craig Schlagbaum, VP of indirect channels for Level 3. “Since launching the enhanced program, we’ve placed a high priority on gathering feedback from participants and incorporating new elements into the program that are designed to help them succeed in today’s competitive environment.”
Level 3 subsidiary Servecast announced last month that it has been selected by Setanta Sports to stream live coverage of Rugby World Cup 2007 games to Internet viewers across North America.
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