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By Justin Lee, theWHIR.com
January 27, 2006 -- (WEB HOST INDUSTRY REVIEW) -- The past few years have witnessed a surge in online activity and a subsequent bust in Internet real estate with more than one billion estimated Internet users around the world and roughly 1.5 million new .com and .net domain registrations each month.
The thriving market for domain names has created new opportunities in the wholesale market, which was the ultimately the deciding factor in the recent re-branding of Register.com's (register.com) wholesale division and new partner Web site.
To better serve the growing needs of its partners, the domain name registration and Web business services provider gave its wholesale division, formerly known as the Global Partner Network, the name Rconnection (rconnection.com).
The newly re-branded division will run separately from Register.com, but will maintain the reputation and vision of its sister division.
"Register.com sells a brand," says David Saias, VP and general manager of Register.com's corporate services division. "It's specifically representing the retail division that we have, so [the re-branding] provides a bit of separation for us. But it also allows us to have the strength and integrity of Register.com to associate with our name."
The re-launched Rconnection.com Web site acts as a one-stop shop for wholesale domain name partners, enabling them to conduct business, as well as the ability to effectively market their offerings online.
Those familiar with Register.com's previous wholesale site will notice a number of new services and solutions that have been added.
One prominent feature, Marketing Resource Center, offers a range of tools designed to help partners boost traffic to their sites and promote their solutions.
These tools include an email distribution service, the ability to make banner ads, email templates, customizable product sheets and Web site copy.
"The previous Web site that GPN had was really only [intended] for its partners and customers," says Judy Reid, director of marketing of Register.com's corporate services division. "It was not in any way a marketing Web site. So we've created this brand new Web site that will not only act as a login portal for our current partners, but also we're going to promote it so hopefully it'll be a place where prospects can visit and learn more about the company."
The new Web site is also noticeably easier to navigate, organizing its content according to vertical markets and industries for easy reference and solution information.
A few additional markets have been added to the vertical markets section to provide entry into fast-growth areas, such as real estate and the legal business. Technical support is now offered via live chats.
"We're trying to provide more Internet infrastructure services to our wholesale clients," says Saias, "but at the same time, update our Web site to make it more 2006-ish and user-friendly, as well as creating a stronger identity for Rconnection on its own."
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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