Layered Technologies named Bruce Chatterly CEO last week, after former CEO and chairman Jack Finlayson retired.
Chatterly joins Layered Tech from Broadvox, where he recently held the position of CEO and president at the cloud-based communications and SIP trunking company.
Layered Tech focuses on complex managed hosting, and compliant hosting, respectively, and despite only being on the job for a week, Chatterly sees these areas as instrumental to the company’s growth.
“As I learned more and more about the company and the industry, I got more and more excited about the potential. One, it’s a global market opportunity,” Chatterly says. “If you look at the industry in general for complex managed hosting, which is where Layered Tech is focused, it grows at an aggregate of 20 percent.”
Complex managed hosting, according to Chatterly, is when companies take their infrastructure and move it to a third-party data center to reduce the upfront capital expenditure as well as the ongoing operating expense.
“The expectation is that because of the economics and the ability for businesses to focus on what they do for a living – their core business rather than the operational infrastructure – the macro trend is for everyone to do that over time,” he says.
“I think you’ll see a large investment in our industry in educating the market about the advantages and the upside of outsourcing your core infrastructure,” Chatterly says. “I think the obvious trend in our industry is movement to cloud and virtualized environments.”
Layered Tech also expects its security compliance offerings to contribute to a significant portion of its growth in the coming year as credit card database hacks and other security exploits become more frequent.
Since Layered Tech doesn’t outsource its compliance to consultants, it is able to offer a compliance guarantee, which offers a 100 percent guarantee that its compliant hosting will “pass every IT audit or assessment sanctioned by the relevant industry or regulatory entity,” namely PCI DSS, HIPAA, and FedRAMP. Chatterly believes this guarantee is one-of-a-kind in the hosting industry.
In terms of the competitiveness of the cloud computing market, Chatterly doesn’t see big players as a threat to growth.
“This market because of its fast growth has attracted some very big players like Microsoft and Amazon and I think that’s a good thing for us,” he says. “I always like those guys educating the market on the value proposition, and then we do a better job both designing a solution and differentiating as well as customer service and operations.”
Also this week, Online Tech, a Michigan-based provider of compliant hosting solutions, added two staff to focus on its healthcare (HIPAA) compliance solutions. Nicholas Lumsden was hired as Director of Infrastructure and Judson Pitt joined Online Tech as an Enterprise Architect.