January 7, 2005 — (WEB HOST INDUSTRY REVIEW) — Keynote Systems (keynote.com) announced the results of its syndicated research study, the Keynote Customer Experience Rankings, giving insight on the trends of the online banking industry and a competitive benchmarking of leading online banking Web sites.
The study showed that the banking sites National City, Washington Mutual and Bank of America were the provided the best online customer experience. Although Bank of America has previously topped two Keynote Customer Experience Rankings and improved significantly over the past year, National City and Washington Mutual have comparably made more improvements to their online customer experience.
The Keynote Customer Experience Rankings for the Online Banking Industry are based on research with 2,000 customers as they interacted with 10 leading online banking sites. The Bank of America, Bank One, Chase, Citibank, National City, Sun Trust, U.S. Bank, Wachovia, Washington Mutual and Wells Fargo sites were evaluated as part of the study.
