March 19, 2008 — (WEB HOST INDUSTRY REVIEW) — Montreal, Canada-based Web hosting provider iWeb Group (iweb.com) announced on Wednesday it has revealed its brand new corporate identity along with a new website. The company’s previous corporate brand was iWeb8 and its website was located at iWeb8.com, which the company has redirected to its new site.
In the press release, the company says “the deployment of the website under the much coveted domain name iweb.com is an important element for the consolidation of the company’s brand.”
The company didn’t say who previously held the domain, and the company has yet to respond to a request for clarification, but a quick search for “iWeb” shows an Apple website builder by the same name, which suggest that Apple may have originally laid claim to the domain.
The new website is just the first of many visible improvements to come, says the iWeb Group. The company says it also to introduce new products, a new ordering process and redesign its customer control panel.
“This new site is an important step in the process of affirming iWeb’s identity and in the differentiation of the company in front of the competition,” says Martin Leclair, chief operations officer at iWeb. “Our ultimate goal is to transform and facilitate the use of our hosting infrastructures and the server or shared hosting management by giving more control to our users, by speeding the services delivery, and by offering unique, user-friendly and attractive online tools.”
The corporate identity change is not the first re-banding in iWeb Group’s 12-year history. Launched in 1996, the company first offered general Internet services under the name Formation et Technologies Formatek.
After a number of mergers and partnerships in 1998 and 1998 involving SMEs specializing in Internet solutions, iWeb shifted its focus to providing hosting and server management services, and eventually re-branded as iWeb Technologies. The company changed its corporate identity for the third time in 2006, renaming itself iWeb8, in an effort to make an image shift from a Canadian hosting provider to an international hosting provider.
Last month, iWeb Group increased its existing lending facility with the Bank of Montreal from $1.5 million to $2.5 million.
