Marvin Wheeler, Terremark CSO and Open Data Center Alliance chairman and secretary, taken from the ODCA introductory video.
(WEB HOST INDUSTRY REVIEW) — Intel and several other large IT end-users announced on Wednesday they have formed the Open Data Center Alliance (www.opendatacenteralliance.org), a new industry group that seeks to “resolve key IT challenges and fulfill cloud infrastructure needs into the future by creating an open, vendor-agnostic Usage Model Roadmap.”
As the technical advisor for the organization, Intel will which has an initial membership comprised of 70 companies.
The group is led by a steering committee composed of BMW, China Life, Deutsche Bank, JPMorgan Chase, Lockheed Martin, Marriott International, National Australia Bank, Shell, Terremark and UBS.
The Alliance says it has a collective spending power of $50 billion, which will be guided via its usage model roadmap for all data center and cloud purchasing decisions.
At launch, the group has delivered a 0.5 Usage Model Roadmap to its technical workgroups that features 19 prioritized usage models which have been selected from dozens of potential targets.
The usage models document detailed requirements for data center and cloud solutions, and will include detailed technical documentation discussing the specific feature requirements for technology deployments.
“We believe the Open Data Center Alliance will quickly become a leading voice of the IT community,” says Marvin Wheeler, CSO of Terremark, and Open Data Center Alliance chairman and secretary. “As a member of this Alliance, Terremark is helping to set the direction for how emerging technologies are developed and implemented in the future.”
The data center industry has its share of groups focused on developing standards or educating end-users, including The Green Grid, Data Center Pulse, AFCOM, and The Uptime Institute, to name a few.
More often than not, these alliances tend to spring up as a marketing platform for vendors.
ODCA, however, is largely comprised of customers who are seeking to adopt cloud computing but find considerable barriers, such as high costs.
The Alliance has posted an introductory video where the Alliance’s steering committee members discuss the group’s goals and overall agenda.
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