Basil is joining InstaCarma after four years in a similar role at AOL, providing English training to US customer service representatives in India.
(WEB HOST INDUSTRY REVIEW) — Outsourced web hosting support and server management services provider InstaCarma (www.instacarma.com) has appointed Basil Jacobs manager of English language training and communications, where he will heading the company’s English training programs for employees, providing cultural training, teaching employees country specific idioms and mainly US and British slang words.
According to InstaCarma’s Friday announcement, Basil has more than two decades of international business experience, which will help improve the customer service skills of InstaCarma employees. He will also perform quality assurance by checking for English language usage and customer service quality in support replies.
“Growth of an organization depends to a large extent on great customer service skills, and effective communication is a big part of that,” Basil said in a statement. “Apart from good language skills, cultural knowledge is necessary for connecting effectively with customers. Developing these skills amongst employees is very important for any organization aiming to not just meet but to exceed customer expectations. I look forward to helping InstaCarma raise an already raised Bar even more in terms of quality of customer service provided.”
Basil is joining InstaCarma after four years in a similar role at AOL (www.aol.com), where he provided English training to US customer service representatives in India. Basil has also helped provide English language training to a few companies such as IT training providers NIIT (www.niit.com) and 24×7 Learning (www.24x7learning.com).
InstaCarma stated that it believes bridging cultural gaps is a key aspect of effective customer service.” We wish to leave no stone unturned in making sure that our employees speak and write the highest quality of English, and are able to communicate very well with customers while addressing their needs,” according to the company. “Customer service effectiveness can be greatly enhanced if the employees keep in mind the various cultural contexts and language usage styles while communicating with customers.”
