ICANN’s Trademark Clearinghouse announced on Wednesday that it will offer an ongoing claims service for trademark holders to receive notifications of potential intellectual property infringement.
Trademark holders will receive an email whenever a domain name in a new gTLD that matches an exact term recorded in the Trademark Clearinghouse.
Launched in March, the Trademark Clearinghouse is a centralized database of validated trademarks and is the only universal means for a brand owner to protect their marks during the launch of new gTLDs. By July, 5,000 trademark owners registered with the Trademark Clearinghouse.
Previously, the claims service was only applicable to the first 90 days, but the decision to extend the claims service was made in response to the market demand by IP holders. The service is free, and will only be available to trademark holders recording marks into the Trademark Clearinghouse.
“Entering a trademark into the Trademark Clearinghouse provides two very valuable services, both in terms of brand awareness and protection,” Jan Corstens, Worldwide Project Partner, Deloitte said. “The extension of the claims notification service on an indefinite basis will significantly improve its value to the IP community. We’re pleased to provide this service as an additional benefit to mark holders, beyond the mandatory 90 day claims period which was originally instructed by ICANN.”
Trademark holders as part of the clearinghouse can opt in to the program as they wish as it isn’t mandatory.