IT software giant IBM will take on cloud heavyweights Amazon, Salesforce, and Rackspace by launching a set of cloud services aimed at managed service providers and mid-sized businesses, according to a report by The Wall Street Journal Tuesday evening.
The launch of the new services signals a more aggressive cloud strategy for IBM, which up until now has kept a relatively low key presence in the cloud computing market.
The new global cloud services will mostly be directed at the areas of financial and educational aid.
With the launch of these services, MSPs will have access to IBM experts as a resource for advanced information and education for both technical and marketing skills.
IBM will also introduce more “affordable” financing options so that MSPs can more easily deploy the new cloud services.
IBM hopes the financing option will bring in new customers and help spread awareness of its own cloud and data analytics solutions.
Last June, IBM launched its SmartCloud platform for building public, private, and hybrid cloud structures. More recently, IBM introduced its new line of converged cloud solutions, PureSystems.
Despite being a global household brand, IBM still faces the same barriers of entry as any newcomer to the mid-sized business cloud market. Having said that, IBM has some considerable advantages over your average startup.
Andy Monshaw, IBM’s general manager of small and medium sized businesses, told the Wall Street Journal that the cheaper cost of cloud computing will allow IBM to reach a larger base of smaller customers.
The company is also relying on its marketing support and various partner channels to entice more MSPs to use these new cloud services.
Talk back: Would you be interested in using IBM’s cloud services? How do you think IBM fare in competiting against more established cloud providers? Let us know in the comments.