US wrestler Hulk Hogan is starting a new business venture, and it’s probably not what you would expect. On Friday, Hostamania announced that it will begin accepting web hosting customers at the end of October through a partnership between Hogan and Tech Assets.
Tech Assets will provide the cloud hosting platform while Hogan will act as a brand ambassador. Along with web hosting, Hostamania will offer domain registration services.
The one-minute Hostamania video teaser features Hulk Hogan riding a wrecking ball in a thong (a la Miley Cyrus) and parodies GoDaddy’s recent TV commercial featuring Jean-Claude Van Damme.
“Can you believe this, brother? They’ve got this little punk playing a rainbow flute on their homepage,” Hogan writes in a blog post last month. “How do you think a FLUTE is going to stand up to these 24 inch pythons? Weak mascots of the web hosting world – whatchu’ gonna do when HOSTAMANIA runs WILD on you?”
The whole concept is pretty silly, but celebrity spokespeople for hosting have sort have been GoDaddy’s bread-and-butter marketing approach. The question is: will consumers really buy into a hosting service just because Hogan’s face is behind it? GoDaddy has risen to the top of the US hosting market, but there are other factors (pricing strategies, small business focus, etc.) at play.
Tech Assets currently runs web hosting brands WPZilla, SendUser, WebIntellects, OpenSourceHost, APSpanel, Christian Web Host, ServFarm, DomainRegi and Jumpline.com. Tech Assets hosts over 120,000 websites, with offices in Columbus, OH; St. Petersburg, FL; and San Diego, CA.
Hostamania is currently accepting beta signups through its website.