(WEB HOST INDUSTRY REVIEW) — Hewlett-Packard’s (www.hp.com) Green Business Technology initiative is upholding its environmentally friendly reputation with additions to its Thermal Logic portfolio, which include power-capping server technologies and energy-efficiency services designed to reduce operating costs and extend the life of data centers.
According to the company’s announcement Monday, HP’s Dynamic Power Capping helps data center customers reallocate power and cooling resources by dynamically setting or “capping” the power drawn by the servers, eliminating inefficientover-provisioning traditionally needed to create a redundant power infrastructure for maximum uptime. As a result, by precisely identifying how much power is actually required to run each server and setting a limit based on that usage, companies reclaim theirover-provisioned energy to improve the capacity of their data center.
“With these new solutions from HP, customers are able to drive down data center costs by reducing energy consumption and, at the same time, minimize environmental impact,” said Peter Gross, chief executive officer of HP subsidiary EYP Mission Critical Facilities. “HP’s Green Business Technology initiative is built on decades of innovation and experience in data center design and deployment, resulting in solutions that empower CIOs to turn energy efficiency into business benefits that impact the bottom line.”
Expanding data centers can increase their data center capacity threefold using the same power allocation and infrastructure, allowing a 1-megawatt data center to recover up to $16 million in capital expenditure according to data from the Uptime Institute. Also, the same data center can reduce its energy consumption by up to a quarter and save close to $300,000 a year without compromising performance.
To address other data center energy challenges, HP has also announced its new HP Energy Efficiency Design and Analysis Services, offering comprehensive assessment and critique. Its Analysis Services provide “scenarios and cost benefits along with detailed plans for energy-efficiency improvements, investment payback and facility reliability,” according to the company.
Also, drawing on its data center building experience, HP’s Energy Efficiency Design services help make new buildings or retro-fit existing facilities comply with environmental standards including the popular Leadership in Energy and Environmental Design guidelines.
While not as highly publicized as IBM’s “Big Green” initiative, ABI Research (www.abiresearch.com) rated HP’s environmental initiative the “greenest” in mid-October. While IBM claims the most environmentally friendly data center in North America, HP, Dell, and Microsoft are all competing to design a more efficient data center.
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