Hosting Providers, Wholesale Registrars Help Radix Roll Out .HOST New gTLD

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Radix, the registry behind the new .HOST new gTLD, has announced its pioneer partners following the start of the Landrush period last week. These partners include hosting companies like Bluehost, OVH, Arvixe, and UK2 Group, and wholesale registrars including OpenSRS, ResellerClub, and InternetX.

As “Pioneers,” companies taking part in the .HOST Landrush have paid premiums for key domains with the .HOST extension. Those key domains should raise awareness and therefore the value of the extension as they are launched.

Radix expected “category killer” domains to be claimed quickly, though it was only after finding sufficiently high interest that it made the Landrush period an auction. has registered to take advantage of the industry-specific gTLD, and Bluehost will use its newly acquired domain in its breast cancer awareness campaign. While some Pioneer partners are seeking benefits to search results and branding, the extension is also expected to be popular among resellers.

“The .host domain sums up the UK2 Group perfectly. We offer the full range of hosting products from to shared to dedicated servers so this new domain is the ideal fit for our business. It shouts about our specialisms,” Sara Rego, Marketing Director, UK2 Group said.

“We’re seeing a huge amount of interest for .host among our global network of resellers,” said Dave Woroch, EVP Wholesale at OpenSRS. “The Pioneer Program has been a great way to drum up anticipation for the launch, and we’re excited to move forward.”

Landrush ends on Sept. 15, and Radix will open the .host domain to general availability on Sept. 17, at which point registration will be on a first-come, first-served basis.

Although awareness of new gTLDs is lagging among SMBs, demand for .HOST should be unaffected. One new gTLD was sold for over $100,000 earlier this year, even as demand for .com domains remains high.

Radix will present a webinar with the WHIR on the .HOST extension on Sept. 10.

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  1. DoktorThomas™

    At $195 per, this TLD is headed for shitter. ©2014 Doktor Thomas™. All rights reserved. This material may not be published, broadcast, rewritten, paraphrased, nor redistributed without written permission. All statutory exemptions specifically revoked by author. Protected by Amendment, Federal law and international treaty. For educational use only--not intended as legal, medical, accounting nor tax advice; for readers to use as such violates TOS and may entail imposition of financial penalty and other sanctions. Limited license granted for use on