Radix, the registry behind the new .HOST new gTLD, has announced its pioneer partners following the start of the Landrush period last week. These partners include hosting companies like Bluehost, OVH, Arvixe, and UK2 Group, and wholesale registrars including OpenSRS, ResellerClub, and InternetX.
As “Pioneers,” companies taking part in the .HOST Landrush have paid premiums for key domains with the .HOST extension. Those key domains should raise awareness and therefore the value of the extension as they are launched.
Radix expected “category killer” domains to be claimed quickly, though it was only after finding sufficiently high interest that it made the Landrush period an auction.
Findmyhost.com has registered Findmy.host to take advantage of the industry-specific gTLD, and Bluehost will use its newly acquired Pink.host domain in its breast cancer awareness campaign. While some Pioneer partners are seeking benefits to search results and branding, the extension is also expected to be popular among resellers.
“The .host domain sums up the UK2 Group perfectly. We offer the full range of hosting products from to shared to dedicated servers so this new domain is the ideal fit for our business. It shouts about our specialisms,” Sara Rego, Marketing Director, UK2 Group said.
“We’re seeing a huge amount of interest for .host among our global network of resellers,” said Dave Woroch, EVP Wholesale at OpenSRS. “The Pioneer Program has been a great way to drum up anticipation for the launch, and we’re excited to move forward.”
Landrush ends on Sept. 15, and Radix will open the .host domain to general availability on Sept. 17, at which point registration will be on a first-come, first-served basis.
Although awareness of new gTLDs is lagging among SMBs, demand for .HOST should be unaffected. One new gTLD was sold for over $100,000 earlier this year, even as demand for .com domains remains high.