Hosting.com worked with the Brand Institute to evaluate the names HostMySite and Hosting.com with customers, prospects, and industry analysts, which found that "Hosting.com" best reflects the company's goals.
(WEB HOST INDUSTRY REVIEW) — After acquiring managed hosting, cloud hosting and colocation solutions provider Hosting.com (www.hosting.com) in May, HostMySite has announced that it will combine HostMySite and Hosting.com under the Hosting.com brand over the coming weeks.
According to its Monday announcement, Hosting.com worked with the Brand Institute (www.brandinstitute.com) to evaluate the names HostMySite and Hosting.com with customers, prospects, and industry analysts. They found that “Hosting.com” more accurately represents the company’s goal to provide both SMB’s and enterprise companies with unparalleled service, support and infrastructure options.
“Online research and consumption have transformed all industries – as a result, Hosting.com is the strongest branding asset in the hosting industry today,” Brand Institute western division and Asia president David Dettore said in a statement. “Our research found that Hosting.com directly communicates the company’s ability to provide secure, reliable hosting solutions that result in mutually beneficial relationships between the customer and service provider.”
Hosting.com, however, will retain HostMySite as the brand for all its shared hosting plans and services because of the relationships it has developed with many of the world’s top companies and its enthusiastic following of website and application designers, developers, and administrators it has grown since 1997.
Hosting.com chief executive officer Art Zeile said both Hosting.com and HostMySite are held at high esteem in the hosting and colocation industries, “however, Hosting.com allows us to more effectively achieve our vision to introduce infrastructure outsourcing as a viable and cost effective solution to all businesses. We are resolute in our determination to bring enterprise-class service and performance to businesses of all sizes,” Zeile said in a statement.
Hosting.com said that customers of the new company will receive the same quality of support and service provided since the acquisition of Hosting.com was announced. Immediate changes include a unified web presence, portal and customer experience.
Over the next few months, Hosting.com will launch solutions that provide data center interconnectivity, virtual colocation, physical and virtual disaster recovery enhancements, as well as a client portal “that will reset the industry standard on the control and flexibility hosting companies must provide to their customers,” according to Hosting.com.
As part of the overall consolidation strategy, Hosting.com is relocating the company’s corporate headquarters to Denver, Colorado. The 43,000 square foot corporate offices and data center in downtown Denver, which will open this Thursday.
No related posts.
