Web hosting provider Hosting.co.uk announced this week that it has launched a new web hosting affiliate program, designed to help the company expand its business through a program of rewarding customers and partners for referring new business.
According to the press release announcing the deal, Hosting.co.uk will offer affiliates a per-referral commission that changes based on the volume of business the customer or partner is referring monthly. Based in the UK, the company offers up to £80 per new account at the highest level, which is for affiliates that refer more than 30 new customers in a month. The full commission structure for Hosting.co.uk’s new web hosting affiliate program is available from the company’s website.
The news adds to a continuing – if not necessarily new – trend in the hosting space of hosting providers introducing or expanding affiliate marketing programs. The web hosting affiliate program is a tried and true means of generating new business without necessarily requiring the up-front marketing expense associated with search marketing, for instance. In December, the WHIR ran a feature outlining some of the key strategies service providers can employ in building and operating a web hosting affiliate program.
Even though an affiliate program is pretty standard-issue at hosting providers these days, the news of new programs or revamped programs is a regular occurrence, as hosts seek to refine their approach to generating new business.
Last week web hosting provider ViUX announced the launch of a web hosting affiliate program. In November, service provider The Host Group launched its first web hosting affiliate program. Similarly, hosting provider SKGold launched a new web hosting affiliate program in October. And in September, hosting provider A Small Orange revamped its web hosting affiliate program to include cash payouts along with the previously-offered credits toward its web hosting services.
Hosting.co.uk says its web hosting packages are designed for a range of customers from individual users to small and medium sized businesses. Its web hosting packages range in price from about $3 per month to about $12 per month. The company says it specializes in a range of software platforms that includes WordPress, Magento, Drupal and Joomla.
The program, says Hosting.co.uk, is simple and straightforward. Affiliates use a link code to send prospective customers to the Hosting.co.uk site. Accounts that last beyond 30 days are considered successful conversions, and payouts are sent monthly via PayPal. The press release doesn’t include any information about Hosting.co.uk providing marketing collateral to affiliates.
Talk back: Do you operate a web hosting affiliate program? What kind of success have you seen in using affiliate marketing to generate new business? What are some of the challenges in running a web hosting affiliate program? Let us know in the comments.