The acquisition of WowStead will grow Guild Launch’s market share to more than 60 percent, according to the company, making them one of the largest hosting providers for “guild, teams, clans and fans of gaming.”
WowStead let its customers notice of the change in late July, giving them two weeks to transition to Guild Launch and set up their sites.
Part of the Curse Inc. network, WowStead was previously one of the largest guild hosting services specializing in the World of Warcraft gaming series. As web hosts continue to see increased pressure from larger hosting players to compete on price and services, specializing in a specific use case like gaming, and furthering that specialization by focusing on a subset of those customers, can help hosts differentiate.
The proper hosting infrastructure is crucial in gaming. Online game developers look for easy to use and flexible services, and as more than half of online gamers experience unexpected server outages during play, stability and scalability of the infrastructure is also important, especially with multi-player games.
“While this acquisition is a great for Guild Launch for many reasons, I’m most excited about what our new members from WowStead have to look forward to here,” Stephen Johnston, president and founder of Guild Launch said in a statement. “With our outstanding level of service and multi-game support, we are certain they’ll experience the best hosting service the industry has to offer.”
Guild Launch says its focus is on providing a seamless relocation of service, so it will automatically transfer all WowStead essential guild data into their database in order for “users to retain history, images and other essential artifacts for their communities.”
Guild Launch is crediting user accounts with all existing paid credits remaining at WowStead.
Former WowStead users will also have continuous service of their Ventrillo voice servers, which Guild Launch calls a “critical piece of technology for modern gamers.”