(WEB HOST INDUSTRY REVIEW) — Search engine and computing giant Google (www.google.com) may be creating an energy subsidiary that would be able to buy and sell power much like utilities do.
Due to the massive amounts of electricity required to run its server farms, Google has applied for approval from the Federal Energy Regulatory Commission to become more involved in the energy world, in which it has either intentionally or not become a large player. According to a New York Times blog post from Miguel Helft, Google created a subsidiary last month called Google Energy with would be a power marketing firm.
“We want to have the ability to procure renewable energy to offset power usage of our operations,” Google spokesperson Niki Fenwick told the Times, noting that access to more renewable energy could help the company fulfill its goal of becoming carbon neutral.
Google has been pursuing an active interest renewable energy projects for years. In one of the more unusual examples, Google filed patents for a “water-based data center” that is powered and cooled using ocean waves.
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