Google Names Banks for Expected IPO

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January 7, 2004 — According to several reports, Google (google.com) has named two investment banks that will help its complete its initial public offering (IPO), expected to take place in March of 2004.

Analysts expect an initial public offering to value the search engine company at approximately $15 million. It is widely acknowledged that Google’s IPO would be the biggest since the dotcom bust.

Google does not disclose its financial information, confirming only that the company is profitable, but analysts estimate that the company generates anywhere between $500 million and $1 billion in annual revenue.

The bulk of Google’s revenue comes from pay-per-click advertising on its search results.

Reports in October said the company was toying with the idea of hosting an online auction of shares.

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